Hamlet Laundry acquired London’s largest laundry and Dry cleaning Facility during the economic recovery of the London consumer market
While many industries are suffering during the epidemic, the online economy has experienced dramatic growth since the beginning of 2020. When people keeping stay at home because of COVID-19, online services have been used by more and more customers covering all ages in London.
The founder of Hamlet Laundry, MM HASAN said, “Hamlet Laundry and Local Laundry service providers in London had reached the agreement before the epidemic. The outbreak of COVID-19 accelerated our pace to restructure the whole industry while the increasing domestic demands also accelerated the strategic upgrading of Hamlet Laundry.”
The online laundry market remains a blue ocean area and obviously Hamlet Laundry seized the timing to make the right move. Hamlet Laundry has provided professional online washing and disinfection services for more than 1.5 million families with a remarkable growth performance since the outbreak of COVID-19. The average daily active users of Hamlet Laundry App increased by 200% compared with the same period of last year with a continuous upward trend. Also, core technology like AI algorithm used to optimise user experience and customise service by analysing diversified big data from user consumer behaviour, helps Hamlet Laundry maintain its competitiveness.
There are more than 400 thousand laundry shops in greater London and most of them are operated by very traditional business mode with small production unit behind the front desk. The old way makes the business owners run the business inefficiently with high cost burden, unable to guarantee high quality of the service and also take great risks of potential pollution to the local communities. This acquisition will make Hamlet Laundry fundamentally lead small laundry business owners to update their business model with empowerment by information system and centralised supply chain, and eventually to resolve those risky issues.
The epidemic will enhance public awareness of health and personal hygiene, which will advance customer’s preferences on professional washing and disinfection of clothing.
Hamlet Laundry Ltd, one the best online and on-demand laundry company in London, who have a good capacity to serve all over the greater London.
